Discover how Total worked with Sproxil to gain insights into unknown consumer behavior, market dynamics, and also increase sales by 50%.
QUICK FACTS
- Total is a broad energy company, which produces and markets fuel, natural gas and electricity
- Total worked with Sproxil to provide lubesure tags that were placed on lubricants for consumers to scratch and win different rewards after purchase of lubricants
- Total sought to discover unique consumer purchase insights needed to optimize its marketing spend, encourage trial purchase, drive consumer loyalty and stimulate increase in sales
CHALLENGE
Total tried to retain their place as the market leader by creating top of the mind awareness, and using reward system to engage customers and improve sales.
SOLUTION
Sproxil deployed a loyalty solution that allowed consumers to unlock instant rewards after purchase. The solution only required customers to scratch off the silver panel on the lubricant bottle to reveal a unique code, and text the code, to receive rewards instantly.
OUTCOME
When the campaign concluded, Total achieved the following objectives:
- They discovered their peak purchase time to be 9am, and peak purchase day to be Saturday
- 57% of total sales during promo came from first time purchases, which drove sales increase by 50%
- About 500,000 first time and repeat users
- Product sellout recorded in 2 months Vs. 3 months average
